Jewellery UGC Content

PROJECT & AESTHETIC

1x UGC video and 4x images (2x photos per look) showcasing our earrings for use across organic social and paid ads. Elevated everyday aesthetic - natural light, real moments, easy yet intentional styling.

BRIEF

Create visually engaging content that showcases the jewellery in a natural, wearable way — think of it as an organic extension of your personal style. Keep the content product-focused, showing the pieces in a way that helps people visualise how they might wear and style them themselves. 

Focus on capturing:

• ✓Mood — lived-in, authentic
• ✓Texture — details that add depth
• ✓Wearability — how pieces integrate into a real wardrobe; elevated but not over-styled

VIDEO CONTENT:

10-30 second videos showing the jewellery in motion - creating an aspirational but relatable feel. Examples:

• ✓GRWM or styling moment
• ✓mirror styling
• ✓chat to camera
• ✓POV/unboxing
• ✓day to night transition
• ✓Voiceover/trending tik tok audio
• ✓slow closeups in natural light
• ✓layering demonstration
• ✓candid in-motion clips

PHOTO CONTENT

Images that feel lived in and effortless - aim to capture how the jewellery looks and feels as part of your personal style. Examples:

• ✓self shot - mirror, car, candid
• ✓candid/on the go moments - outings, cafes, restaurants
• ✓detail focused - close ups of the pieces styled on you

 If you have a concept, styling approach, or creative idea that reflects your own aesthetic, we’re very open to you bringing that to life in your own way.